An on-going dialog with Maxwell Osborne who's brand anOnlyChild has been growing with him since 2020.

During the New York's market week sessions the studio was changed into a showroom to present the brand's concept to buyers. To support this, we designed and bound a lookbook to showcase the captured elements of the clothing along side the physical hanging collection in the showroom.  

This display book was made to sit without a top cover bound with a 2 ring binder in order to be a piece that could forever be added to and repurposed for new seasons. 

Spring Summer 24, presents anOnlyChild's familiar heritage ethos represented with three backdrops inside a home — thus we ideated around actual cut out areas as windows to hold onto the super subtle textures and dimensional shadows created through the hand cut counter shapes. The irregularities are what make something that cannot truly be replicated.

The envelop becomes a makeshift inside cover page while also being housing a secondary smaller book that can be given and taken by guests upon conclusion of their session.

Layout Design and Crafted Assembly

Antonia Klimza

anOnlyChild SS24. Studio Lookbook & Additional Printed Materials

We worked with our neighborhood coffee shop, ppl NY to design a packaging solution that includes a partnership with a Peruvian chocolatier. 

The considered approach is a simple blind embossed recycled paper sleeve, with brightly colored flavors printed on label paper. The design of the small label is to intentionally host over-sized typography to over compensate for at home print registration errors.

This handmade chocolate is the main ingredient of their specialty mocha and made way for a series of additional flavored chocolate bars. So looked for a solution, in both naming and design that gives credit to their  established relationship while giving room for future chocolate blends. 

Chocolate Packaging

c/o Please Respect Our Neighbors

Megan Bowker

made by ppl

Presentation Documents

Kerby Jean-Raymond

Ehren Jaleel-Wenrich

Pyer Moss 2023-24 Plan

Event and Media Branding

Andrew Boudreau

The Run : Bristol Studio 

94&More is a podcast series that is facilitated by Br—stol Stud—o, a creative team responsible for iconic Basketball related apparel using an ethos of showing the parts of the whole of their fashion. 

The identity system for the podcast embodies a continuing goal to bring the sport of Basketball off the court in forms of lifestyle and mindfulness.  This lead to a simple gesture of treating what's in frame as the bounds of the court but always cropping the modern nostalgic wordmark in order to allude beyond the court.


With a typography system that is very intentionally straightforward by stacking highlighted text bars with a puzzling based arrangement for endless variation.

Series Branding 

Gersh Leroi Mutumbo 

94 and More

Photographer Hannah Price reached out to work with me on releasing a short run of books featuring her photo works documenting several historic black landmarks in Pennsylvania USA. (some officially noted and some unofficial but relevant).

Supported by the National Trust for Historic Preservation, Hannah wanted a limited gift-able book to present her documentary style photos, in which we determined should contrast the perception and be presented in a more contemporary wrapper.

The book is split into distinct sections featuring images from  both Philadelphia and Pittsburgh, centering around specific landmarks. The book also captures individuals in the surrounding communities of these landmarks giving more subtle context to them.

Book Design and Layout

Hannah Price - Photographer and Artist 

Still Standing By Hannah Price

A project developed to help launch the Roots apparel and products that would live outside their touring and festival schedule. The independent collection would represent the band, focused not on its members but more as the ongoing iconic stamp in music that it has been. 

However, this project was lost to an unknown reason between dealings with Maverick Management, and was left unpaid. If anyone has any information on how to get in touch with someone from the company please send me an email.

Merchandise and Product Capsule

The Roots "An Endless Flame" Collection (Unreleased)

Our decided expressions of the Immortale brand, come from the theories of alchemy – cultured compositions, physicality and witchcraft, which are characteristics of Paris the maker and artist.

For this group of assets we emulated the analog compositing of fine jewllery advertisements from the 50's. Using a combination of printed photographs of subjects; Amira and Logan, with pieces arranged on top to create dynamic representations of craft and complexities within each jewelry item.

Branding and Launch Campaign

Thee Tham

Immortale Jewellery 

Branding

Whirrh (Unused Explore)

Brand Consultation and Packaging Design

c/o Amryis Studio

Ryan Weafer

Peggy Luk

Sophia Marinelli

4U by Tia (Mowry)

Branding Extension Direction

Brady Brand Symbol (Unused Explore)

Campaign Direction

anOnlyChild Campaign Assets 

generation conscious is an ambitious start up that offers liquidless© laundry detergent sheets and is hinged on the effort to reduce the water waste present in liquid based laundry detergents, while equivalently reducing the overhead costs for this basic needs hygiene product.

The unique nature of the company targets university students within school housing by offering them monthly inexpensive–free (in some cases) laundry detergent option by partnering directly with the schools to install these readied vending machines on campuses around the US. 

We developed a direction that utilizes the irony of a younger demographic by the use of a liquid lower case backward g to represent this liquid free brand. 

The brand systems tows a line of being clear, concise and professional while also having bright and fun appealing elements in order to live in both the worlds of the students and university members, all while being conscious of environmental best practices. 

Brand Identity and Website Design

c/o  Please Respect Our Neighbors 

Marta Sharapova

Labelle Chang

Joe Wright

Generation Conscious 

At GOAT the internal team unique campaign assets for specialty products or collaborations including this 2nd chapter Lanvin and Gallery Dept. (an LA native brand). 

The Art direction simply presents the prodcuts "strewn in the photo studio," somewhere between behind the scenes to embody the painterly process of Gallery Dept. founder Josué Thomas.

Campaign Art Direction

Lulubi Garcia

w/ GOAT internal photography team

GOAT for Lanvin · Gallery Dept.

Seasonal Campaign Design Direction

Youtube Music: Black History Month

Jackie Kursel

Eric McNeal

GOAT for Polo Ralph Lauren '21

Adam Garcia (Apple Music Internal)

w/ Apple Music internal teams

Apple Music: Black Music Month 2021

Re-Brand Proposal

c/o Base Design

The New York Mets (Unused)

Packaging Design and Consultation

Humanrace (Unused Explore)

Product Launch Campaign

Powerbeats Pro by Beats by Dre

Website Design

Dinesh Dave

Stefan Bowerman

Undefeated L.A.

Brand Identity and Relaunch

Jackson Cantor

Dao-Yi Chow

Kristy Chen

Sergio Tacchini

Editorial Art Direction

Vender

Supplemental Campaign Illustration

PRADA Resort 2020 

Campaign Branding and Design Direction

Jordan Rivals (Unused)

Rebrand and Branding Explore

MTV (at Gretel NY)

Activation Concept, Design and Product Launch

Dao-Yi & Maxwell Osborne

Tomo Kawaguchi

Public School New York Nike AF1 

Provided design direction and concept for the collateral around the presentation of Public School New York's 2018 Spring / Summer collection, titled "COME AGAIN." 

In collaboration with Jordan Brand, we created invites, promotional and display design based on the concept of thriving communities of immigrant based families and businesses peppered across NYC. The form we based the concept on was the humble "thank you, come again" bags that can be found in each of New York's boroughs, from many cultures, in various colors and designs.

The invite was then folded in the shape Dao-Yi (Co Founder of Public School), a native New Yorker and son of Chinese immigrants, remembered while growing up. Then the folded bag was suspended in a clear dimensional envelope before being sent to guests and friends of the brand. From that we created posters and garment graphics based on the visual nature of flyers found around Chinatown, the area where the show was held.

Collection Graphics and Launch Materials

Dao-Yi Chow & Maxwell Osborne

Public School New York SS18 

Re-brand and Issue .9 .10 .11

Nick Weltyk 

At Large Magazine

Concepts and Collateral Print Design 

Christine Corey

DKNY Mailers 2016-17

Runway Graphics, Product Graphics, Digital and  Print Design

Hugo & Marie c/o Johnny Lee

Marisa Ripo

DKNY Runway and Collection Graphics 2017

The studio at DKNY was briefed to support the FW16 Runway collection with a graphic set that showcased the re-branded tools.

We landed on overt use of typography and clever omission of the actual brand mark on products. Done through verbiage related to selling out or left over sale product, as well as common mispronunciations, acronym messages, missing file errors, and slightly obstructed placements.

Product Graphics and Print Design

Dao Yi & Maxwell Osborne

Hector Muelas

Marisa Ripo 

DKNY Collection Graphics 2016

Concept and Collateral Print Design 

Tamara Stoddard

DKNY Lookbooks 2016-17

Merger Rebrand Direction

Willis Towers Watson

Social Campaign and Poster Design

Neymar Golden Boot

Poster Series

Champions League "Classico" 2014-15

c/o AKQA Portland

 Ryan Unruh

Nike FC247

Daniel Jones

IS IT WORLD CUP YET 

A poster series and content direction for Nike's Hi-Vis football boot launch campaign. The series had to enhance and sit next to the visual system that was already in place for retail presentations. 

The system developed was to represent an intensely flat and textured  highlighter yellow locker room, with communications featuring products highly visible in the early dawn light on the training ground. So our supporting visuals focused on boot details presented as offset print process to enhance the connection to color.

c/o AKQA Nike Football Team

Nike Hi-Vis Football

Kendall’s work falls in the category of branding and or campaign driven concept-ing utilizing many communication mediums and design disciplines.

The ongoing goal, is to seek and work with respected clients on collaborative projects that have longevity, with the intention to progress the space (category) they are developed for. Aiming to affect environment, individual behavior, and societal cognition using subtle / lasting basis of design influence. All with the belief that the work to be achieved should be fundamentally be aspirational, driven by curiosity and the strive for thorough approach, beyond reductive visual stimuli.



The reason for this working style is to ensure that projects maintain their intention, allowing brands of any scale to authentically claim their visual position in the context of creative presentation.   

Background.

Studio.

(Forth Coming) Round 1 Key Speaker 2024
ADC Juror 2023
Forum by Caserne Key Speaker 2022
Young Guns Juror 2022
Creative Boom. Feature
Adobe Live 2021
INTL Assembly
PNCA Design
SCAD / AIGA
Webby Awards
Its Nice That. Feature
Adobe Live 2017

Features.

Vinamilk
Wolf Entertainment 
Br–stol Stud–o
Youtube Music
Apple Music
Pyer Moss
Bleacher Report
Beats By Dre
Sergio Tacchini
Wieden + Kennedy
IamOther
Johannes Leonardo
Gretel NYC
Public School NY
At Large Magazine
Recess Studios
Equal Justice Initiative
Nike
Madbury Club

Selected.

Goat Group
DKNY
Annex 88
Google
W+K
Interbrand
AKQA
Nike