94 and More

Series Branding
Brand Design and Development
Gersh Leroi Mutumbo , Motion Design

94&More is a podcast series that is facilitated by Br—stol Stud—o, a creative team responsible for iconic Basketball related apparel using an ethos of showing the parts of the whole of their fashion.

The identity system for the podcast embodies a continuing goal to bring the sport of Basketball off the court in forms of lifestyle and mindfulness. This lead to a simple gesture of treating what's in frame as the bounds of the court but always cropping the modern nostalgic wordmark in order to allude beyond the court.

With a typography system that is very intentionally straightforward by stacking highlighted text bars with a puzzling based arrangement for endless variation.