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94 and More

Series Branding
Brand Design and Development
Gersh Leroi Mutumbo , Motion Design

94&More is a podcast series facilitated by Br—stol Stud—o, a creative team responsible for iconic basketball-related apparel that embodies the ethos of highlighting the parts of the whole in their fashion.

The identity system for the podcast embodies a continuous goal to bring the sport of basketball off the court through forms of lifestyle and mindfulness. This led to a simple gesture of treating what is in frame as the bounds of the court while intentionally cropping the modern nostalgic wordmark to allude to beyond the court.

The typography system is intentionally straightforward, featuring stacked highlighted text bars arranged in a puzzle-like format for endless variation.