Brady Brand Symbol (Unused Explore)

Before BRADY brand's pivot we were asked to explore a "swoosh" like mark to launch their first collection of sneakers.

Directionally we set the tone for an abstracted symbol that allowed for the brand to sit adjacent to the Tom Brady namesake, while remaining embedded in his legacy approach to football. Each direction taking precedent from the concept of moving the chains forward off-field, and ball movement on the field.