DKNY Collection Graphics 2016

Product Graphics and Print Design
Design Direction
Dao Yi & Maxwell Osborne, Creative Direction
Hector Muelas, Creative Direction
Kristy Chen, Clothing Design
Marisa Ripo , Clothing Design

The studio at DKNY was briefed to support the FW16 Runway collection with a graphic set that showcased the re-branded tools.

We landed on overt use of typography and clever omission of the actual brand mark on products. Done through verbiage related to selling out or left over sale product, as well as common mispronunciations, acronym messages, missing file errors, and slightly obstructed placements.