Generation Conscious

generation conscious is an ambitious startup that offers Liquidless© laundry detergent sheets and is hinged to reducing the water waste associated with liquid-based laundry detergents while also lowering the overhead costs for this basic hygiene product.

The unique nature of the company targets university students living in school housing by providing them with an inexpensive—or even free (in some cases)—monthly laundry detergent option by partnering directly with schools to install vending machines on campuses across the U.S.

We developed a direction that utilizes the irony of a younger demographic by using a lowercase backward "g" to represent this liquid-free brand.

The brand system strikes a balance between being clear, concise, and professional while incorporating bright and fun elements, allowing it to resonate with both students and university members, all while being conscious of environmental best practices.