Nike Hi-Vis Football

Product Launch Campaign
Design Direction
c/o AKQA Nike Football Team

A poster series and content direction for Nike's Hi-Vis football boot launch campaign. The series had to enhance and sit next to the visual system that was already in place for retail presentations.

The system developed was to represent an intensely flat and textured highlighter yellow locker room, with communications featuring products highly visible in the early dawn light on the training ground. So our supporting visuals focused on boot details presented as offset print process to enhance the connection to color.