The New York Mets (Unused)

In step with the team at Base New York, we worked to elevate, refresh, and reposition the Mets institution.

Through familiarizing ourselves in the storied history of the team and its beloved brand marks, our largest challenge was retaining equity while signaling a commitment to progress. We strategized an approach that was self aware. One that acknowledged the valley the team has been in while celebrating prior era's through color way mixing and "loyalty through everything" based messaging.

We ideated around variations and updates of current system that never moved too far from signature graphic elements, while allowing space for more modern, digital and striking application.