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Where is Football - Branding
Initial Branding Concepts (Evolved Internally 2024)
Design Direction
Eric Beard, Creative Direction
Nathen McVittie, Design
A group of fans with a simple mission. Showcase the beauty of Football, no matter where it is.
Originally designed in 2014 this iconic mark has been mastered for 2024. Following the earliest implications of sharing photography on instagram Where is Football has since grown into an editorial, content producing brand.
The mark is purely a directional UI icon, with expansive usage across merch, and other expressions.
