4U by Tia *Mowry

Now defunct Amyris Inc. was a biotech company elevating and developing a portfolio of brands based on their clean science approach along with a patented use of marine animal and plant oils.

Specifically 4U by Tia became an entity partnership between celebrity investor, Tia Mowry, and Wal-mart. The brand became a chapter for bringing transparency of ingredients to a mass audience that is statistically largely familiar with using inconsistent home remedies.

A reserved, clinical, but beautiful approach was developed and presented to Tia's personal social media audience, which married the knowledge of clean products with her hair tutorial content seamlessly.