anOnlyChild SS24. Studio Lookbook & Additional Printed Materials

An ongoing dialogue with Maxwell Osborne, whose brand anOnlyChild has been developing since 2020.

During New York's Market Week sessions, the studio was transformed into a showroom to present the brand's concept to buyers. To support this, we designed and bound a lookbook to showcase the captured elements of the clothing alongside the physical hanging collection in the showroom. This display book was made to sit without a top cover, bound with a two-ring binder in order to be a piece that could forever be added to and repurposed for new seasons. Spring/Summer 2024 presents anOnlyChild's familiar heritage ethos represented with three backdrops inside a home — thus, we ideated around actual cut-out areas as windows to emphasize the super subtle textures and dimensional shadows created through the hand-cut counter shapes. The irregularities are what make something that cannot truly be replicated.

The envelope becomes a makeshift inside cover page while also housing a secondary, smaller book that can be given to and taken by guests upon conclusion of their session.