Pack Re-design

Ryan Weafer

General Idea

Boy Smells (Unused Explore)

An ongoing dialogue with Maxwell Osborne, whose brand anOnlyChild has been developing since 2020.

During New York's Market Week sessions, the studio was transformed into a showroom to present the brand's concept to buyers. To support this, we designed and bound a lookbook to showcase the captured elements of the clothing alongside the physical hanging collection in the showroom. This display book was made to sit without a top cover, bound with a two-ring binder in order to be a piece that could forever be added to and repurposed for new seasons. Spring/Summer 2024 presents anOnlyChild's familiar heritage ethos represented with three backdrops inside a home — thus, we ideated around actual cut-out areas as windows to emphasize the super subtle textures and dimensional shadows created through the hand-cut counter shapes. The irregularities are what make something that cannot truly be replicated.

The envelope becomes a makeshift inside cover page while also housing a secondary, smaller book that can be given to and taken by guests upon conclusion of their session.

Layout Design and Crafted Assembly

Antonia Klimza

anOnlyChild SS24. Studio Lookbook & Additional Printed Materials

As one of the largest and growing collegiate sports conferences in the nation, Big12 saw an opportunity to reframe their brand visuals from the simple insight that no matter the sport student athletes take pride in the company the conference keeps.

We worked to develop a suite system that would break out the Big12's brand mark integrated with all 16 sports they host. Allowing schools and students to uniquely identify with the conference while also showing their passion for specific sports. 

The system thinks of sports equipment or athletes crossing over the surface of the XII mark creating an "X-ray" effect. Seamlessly creating 16 unique brand marks, along with active directional elements to expand usable elements for more diverse media content. 

System Re-brand

Translation

Steve Horn

Jason Nuttall

Andrew Boudreau

BIG12 Brand Evolution 

Television Series Treatment, Art and Design Direction 

Kwame Taylor-Hayford

Kweku Taylor-Hayford

Beautiful No Where · The Forgotten Football Cup (Pitch)

We worked with our neighborhood coffee shop, ppl NY, to design a packaging solution that includes a partnership with a Peruvian chocolatier.

This considered approach features a simple blind embossed recycled paper sleeve with brightly colored flavors printed on label paper. The design of the small label intentionally hosts oversized typography to compensate for at-home print registration errors.

This handmade chocolate is the main ingredient in their specialty mocha and has paved the way for a series of additional flavored chocolate bars. Therefore, we sought a solution in both naming and design that gives credit to their established relationship while allowing room for future chocolate blends.

Chocolate Packaging

c/o Please Respect Our Neighbors

Megan Bowker

made by ppl

Presentation Documents

Kerby Jean-Raymond

Ehren Jaleel-Wenrich

Pyer Moss 2023-24 Plan

Event and Media Branding

The Run : Bristol Studio 

94&More is a podcast series facilitated by Br—stol Stud—o, a creative team responsible for iconic basketball-related apparel that embodies the ethos of highlighting the parts of the whole in their fashion.

The identity system for the podcast embodies a continuous goal to bring the sport of basketball off the court through forms of lifestyle and mindfulness. This led to a simple gesture of treating what is in frame as the bounds of the court while intentionally cropping the modern nostalgic wordmark to allude to beyond the court.

The typography system is intentionally straightforward, featuring stacked highlighted text bars arranged in a puzzle-like format for endless variation.

Series Branding 

Gersh Leroi Mutumbo 

94 and More

Photographer Hannah Price reached out to work with me on releasing a short run of books featuring her photo works documenting several historic black landmarks in Pennsylvania USA. (some officially noted and some unofficial but relevant).

Supported by the National Trust for Historic Preservation, Hannah wanted a limited gift-able book to present her documentary style photos, in which we determined should contrast the perception and be presented in a more contemporary wrapper.

The book is split into distinct sections featuring images from  both Philadelphia and Pittsburgh, centering around specific landmarks. The book also captures individuals in the surrounding communities of these landmarks giving more subtle context to them.

Book Design and Layout

Hannah Price - Photographer and Artist 

Still Standing By Hannah Price

The project was developed to help launch the Roots apparel and products that would exist outside their touring and festival schedule. The independent collection represents the band, focusing not on its members but rather on the ongoing iconic impact it has had in music.

However, this project was lost for unknown reasons during dealings with Maverick Management and was left unpaid. If anyone has any information on how to get in touch with someone from the company, please send me an email.

Merchandise and Product Capsule

The Roots "An Endless Flame" Collection (Unreleased)

Our decided expressions of the Immortale brand, come from the theories of alchemy – cultured compositions, physicality and witchcraft, which are characteristics of Paris the maker and artist.

For this group of assets we emulated the analog compositing of fine jewllery advertisements from the 50's. Using a combination of printed photographs of subjects; Amira and Logan, with pieces arranged on top to create dynamic representations of craft and complexities within each jewelry item.

Branding and Launch Campaign

Thee Tham

Immortale Jewellery 

Branding

Whirrh (Unused Explore)

Now defunct Amyris Inc. was a biotech company elevating and developing a portfolio of brands based on their clean science approach along with a patented use of marine animal and plant oils.

Specifically 4U by Tia became an entity partnership between celebrity investor, Tia Mowry, and Wal-mart. The brand became a chapter for bringing transparency of ingredients to a mass audience that is statistically largely familiar with using inconsistent home remedies.

A reserved, clinical, but beautiful approach was developed and presented to Tia's personal social media audience, which married the knowledge of clean products with her hair tutorial content seamlessly. 

Brand Consultation and Packaging Design

c/o Amryis Studio

Peggy Luk

Sophia Marinelli

4U by Tia *Mowry

Before BRADY brand's pivot we were asked to explore a "swoosh" like mark to launch their first collection of sneakers. 

Directionally we set the tone for an abstracted symbol that allowed for the brand to sit adjacent to the Tom Brady namesake, while remaining embedded in his legacy approach to football. Each direction taking precedent from the concept of moving the chains forward off-field, and ball movement on the field.

Branding Extension Direction

Brady Brand Symbol (Unused Explore)

Campaign Direction

anOnlyChild Campaign Assets 

generation conscious is an ambitious startup that offers Liquidless© laundry detergent sheets and is hinged to reducing the water waste associated with liquid-based laundry detergents while also lowering the overhead costs for this basic hygiene product.

The unique nature of the company targets university students living in school housing by providing them with an inexpensive—or even free (in some cases)—monthly laundry detergent option by partnering directly with schools to install vending machines on campuses across the U.S.

We developed a direction that utilizes the irony of a younger demographic by using a lowercase backward "g" to represent this liquid-free brand.

The brand system strikes a balance between being clear, concise, and professional while incorporating bright and fun elements, allowing it to resonate with both students and university members, all while being conscious of environmental best practices. 

Brand Identity and Website Design

c/o  Please Respect Our Neighbors 

Marta Sharapova

Labelle Chang

Joe Wright

Generation Conscious 

At GOAT the internal team unique campaign assets for specialty products or collaborations including this 2nd chapter Lanvin and Gallery Dept. (an LA native brand). 

The Art direction simply presents the prodcuts "strewn in the photo studio," somewhere between behind the scenes to embody the painterly process of Gallery Dept. founder Josué Thomas.

Campaign Art Direction

Lulubi Garcia

w/ GOAT internal photography team

GOAT for Lanvin · Gallery Dept.

Seasonal Campaign Design Direction

Youtube Music: Black History Month

Jackie Kursel

Eric McNeal

GOAT for Polo Ralph Lauren '21

Adam Garcia (Apple Music Internal)

w/ Apple Music internal teams

Apple Music: Black Music Month 2021

In step with the team at Base New York, we worked to elevate, refresh, and reposition the Mets institution. 

Through familiarizing ourselves in the storied history of the team and its beloved brand marks, our largest challenge was retaining equity while signaling a commitment to progress. We strategized an approach that was self aware. One that acknowledged  the valley the team has been in while celebrating prior era's through color way mixing and "loyalty through everything" based messaging. 

We ideated around variations and updates of current system that  never moved too far from signature graphic elements, while allowing space for more modern, digital and striking application.

Re-Brand Proposal

c/o Base Design

The New York Mets (Unused)

Packaging Design and Consultation

Humanrace (Unused Explore)

Product Launch Campaign

Powerbeats Pro by Beats by Dre

Website Design

Dinesh Dave

Stefan Bowerman

Undefeated L.A.

Brand Identity and Relaunch

Jackson Cantor

Dao-Yi Chow

Kristy Chen

Sergio Tacchini

Editorial Art Direction

Vender

Supplemental Campaign Illustration

PRADA Resort 2020 

Campaign Branding and Design Direction

Jordan Rivals (Unused)

Rebrand and Branding Explore

MTV (w/ Gretel NY)

Reference / Proof of Concept

Recess Studios

USWNT Zine

Activation Concept, Design and Product Launch

Dao-Yi & Maxwell Osborne

Tomo Kawaguchi

Public School New York Nike AF1 

Provided design direction and concept for the collateral around the presentation of Public School New York's 2018 Spring / Summer collection, titled "COME AGAIN." 

In collaboration with Jordan Brand, we created invites, promotional and display design based on the concept of thriving communities of immigrant based families and businesses peppered across NYC. The form we based the concept on was the humble "thank you, come again" bags that can be found in each of New York's boroughs, from many cultures, in various colors and designs.

The invite was then folded in the shape Dao-Yi (Co Founder of Public School), a native New Yorker and son of Chinese immigrants, remembered while growing up. Then the folded bag was suspended in a clear dimensional envelope before being sent to guests and friends of the brand. From that we created posters and garment graphics based on the visual nature of flyers found around Chinatown, the area where the show was held.

Collection Graphics and Launch Materials

Dao-Yi Chow & Maxwell Osborne

Public School New York SS18 

Re-brand and Issue .9 .10 .11

Nick Weltyk 

At Large Magazine

Concepts and Collateral Print Design 

Christine Corey

DKNY Mailers 2016-17

Runway Graphics, Product Graphics, Digital and  Print Design

Hugo & Marie c/o Johnny Lee

Marisa Ripo

DKNY Runway and Collection Graphics 2017

The studio at DKNY was briefed to support the FW16 Runway collection with a graphic set that showcased the re-branded tools.

We landed on overt use of typography and clever omission of the actual brand mark on products. Done through verbiage related to selling out or left over sale product, as well as common mispronunciations, acronym messages, missing file errors, and slightly obstructed placements.

Product Graphics and Print Design

Dao Yi & Maxwell Osborne

Hector Muelas

Marisa Ripo 

DKNY Collection Graphics 2016

Concept and Collateral Print Design 

Tamara Stoddard

DKNY Lookbooks 2016-17

Merger Rebrand Direction

Willis Towers Watson

A group of fans with a simple mission. Showcase the beauty of Football, no matter where it is. 

Originally designed in 2014 this iconic mark has been mastered for 2024. Following the earliest implications of sharing photography on instagram Where is Football has since grown into an editorial, content producing brand. 

The mark is purely a directional UI icon, with expansive usage across merch, and other expressions. 

Initial Branding Concepts (Evolved Internally 2024) 

Eric Beard

Nathen McVittie

Where is Football - Branding

Social Campaign and Poster Design

Neymar Golden Boot

Poster Series

Champions League "Classico" 2014-15

c/o AKQA Portland

 Ryan Unruh

Nike FC247

Daniel Jones

IS IT WORLD CUP YET 

A poster series and content direction for Nike's Hi-Vis football boot launch campaign. The series had to enhance and sit next to the visual system that was already in place for retail presentations. 

The system developed was to represent an intensely flat and textured  highlighter yellow locker room, with communications featuring products highly visible in the early dawn light on the training ground. So our supporting visuals focused on boot details presented as offset print process to enhance the connection to color.

c/o AKQA Nike Football Team

Nike Hi-Vis Football

Kendall’s work falls in the category of branding and or campaign driven concept-ing that utilizes many communication mediums and design disciplines.

The ongoing goal, is to seek and work with respected clients on collaborative projects that have longevity, with the intention to progress the space (category) they are developed for. Aiming to affect environment, individual behavior, and societal cognition using subtle / lasting basis of design influence. All with the belief that the work to be achieved should be fundamentally be aspirational, driven by curiosity and the strive for thorough approach, beyond reductive visual stimuli.



The reason for this working style is to ensure that projects maintain their intention, allowing brands of any scale to authentically claim their visual position in the context of creative presentation.   

Background.

Studio.

Under Consideration: Round 1, Key Speaker 2024
ADC Juror 2023
Forum by Caserne Key Speaker 2022
Young Guns Juror 2022
Creative Boom. Feature
Adobe Live 2021
INTL Assembly
PNCA Design
SCAD / AIGA
Webby Awards
Its Nice That. Feature
Adobe Live 2017

Features.

Vinamilk
Wolf Entertainment 
Br–stol Stud–o
Youtube Music
Apple Music
Pyer Moss
Bleacher Report
Beats By Dre
Sergio Tacchini
Wieden + Kennedy
IamOther
Johannes Leonardo
Gretel NYC
Public School NY
At Large Magazine
Recess Studios
Equal Justice Initiative
Nike
Madbury Club

Selected.

Goat Group
Bloomberg 2020
DKNY
Annex 88
Google
W+K
Interbrand
AKQA
Nike